In the employer-sponsored benefits industry, leading providers of account management solutions offer partner marketing programs to help TPAs:

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• Operate their businesses
• Market their services
• Educate target audiences about tax-advantaged benefit accounts

However, these programs can vary substantially from vendor to vendor. For the independent TPA, evaluating partner marketing programs
is often not seriously considered until after the contract is signed.

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Learn how the right partner marketing program can help you control costs and grow revenue in DataPath's NEW whitepaper!