As Chief Product Officer, Greg Licata provides the vision and direction for developing modern, first-rate products that address the challenges facing our clients. When he joined DataPath in 2012, Greg brought along a wealth of experience in business development and strategic initiatives.
Greg has over a decade of experience in the health care industry and over 15 years’ of experience in business and product development. Prior to coming to DataPath, Greg served as Vice President of Healthcare for Comdata Corporation (a division of Ceridian), implementing new strategies and plans, establishing organizational and product objectives and goals, and managing all product development. He also spent many years with Metavante as Senior Director of Strategic Initiatives and Director of Operations and Product Development. Greg’s many responsibilities included strategic planning and development for new profit centers, and overseeing client implementation, product development, and operations administration, among others.
He is a co-founder, and former President and Chairman, of the Special Interest Group for IIAS Standards (SIGIS). SIGIS’s focus is to develop and implement health benefit payment standards for card transactions, and expand the use of credit and debit cards as payment solutions for both businesses and consumers.
Greg’s comprehensive experience in healthcare technology product management (from concept to market launch) and hands-on approach to the consumer-driven healthcare market better enables us to both analyze today’s market and anticipate tomorrow’s needs.
Greg is a graduate of the University of Massachusetts, Amherst.