Greg Licata is an industry leader and frequent speaker and consultant on healthcare payments. As Chief Product Officer, he is responsible for DataPath’s development of products to address challenges facing the healthcare market space and holds particular expertise in consumer directed healthcare administration in addition to debit, credit and virtual card payments.
Greg has over a decade of experience in the health care industry and almost 20 years of experience in business and product development. Prior to joining DataPath, Greg served as Vice President of Healthcare for Comdata Corporation (a division of Ceridian), implementing new strategies and plans, establishing organizational and product objectives and goals, and managing all product development. He also spent many years with Metavante as Senior Director of Strategic Initiatives and Director of Operations and Product Development. Greg’s many responsibilities included strategic planning and development for new profit centers, and overseeing client implementation, product development, and operations administration, among others.
He is a co-founder and former chairman and president of the Special Interest Group for IIAS Standards (SIGIS), the industry group focused on developing and implementing health benefit payment standards for card transactions and expanding the use of credit and debit cards as payment solutions for both businesses and consumers.
Greg is a graduate of the University of Massachusetts, Amherst.
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