As Chief Marketing Officer, Bo Armstrong leads all marketing initiatives for DataPath and its subsidiaries. He joined DataPath in 2015 and has over 20 years of marketing leadership experience.
Prior to joining the company, Bo held multiple marketing leadership positions with Fortune 500 companies such as Windstream Communications and Alltel. At Windstream, he devised pricing strategies that drove annual top line revenue growth by six percent while improving profitability 20 percent, and executed direct marketing strategies that grew annual consumer revenues by over $30 million. At Alltel, Bo led the Marketing Analytics department, devising new statistical methods to uncover customer needs and measuring the company’s success in producing solutions that addressed those needs.
Bo’s responsibilities include branding, client communications, social media, public relations, product marketing, and promotions. He focuses on identifying emerging market trends within the benefits industry, advocating for customers and their needs within DataPath, and communicating the value of our solutions to our clients.
Bo holds a Bachelor’s degree in Computer Science from Texas A&M University and a Master’s degree in Religion from Liberty University.