As Chief Marketing Officer, Bo Armstrong leads all marketing initiatives for DataPath. He joined the company in 2015 and has over 20 years of marketing leadership experience.
Prior to joining DataPath, Bo held multiple leadership positions at companies ranging in size from Fortune 500 to start-ups. He has a proven record for driving results and growing revenue through dynamic marketing programs, targeting both businesses and consumers. He also possesses extensive experience launching new companies, products and services.
Bo’s responsibilities include branding, client communications, social media, public relations, product marketing, and promotions. He focuses on identifying emerging market trends within the benefits industry, advocating for customers and their needs within DataPath, and communicating the value of our solutions to our clients. He is also a national conference speaker and author of numerous white papers and articles on the healthcare benefits industry.
Bo holds a Bachelor’s degree in Computer Science from Texas A&M University and a Master’s degree in Religion from Liberty University.