DataPath News

DataPath Featured in Arkansas Business about HSA Solution for Community Banks

DataPath featured in Arkansas Business

DataPath was featured in the May 4, 2026, edition of Arkansas Business, discussing the company’s Health Savings Account (HSA) solution for community banks. From the article: DataPath Gives Community Banks a New Way to Grow Deposits. “A Little Rock healthcare company is helping banks get into the health savings account business. DataPath, a technology-focused employee benefits company, has launched a program to help banks handle more HSA accounts. That could be good news for banks,

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Save the Date: Connections 2027

Connections 2027

April 23, 2026 DataPath has announced the location and dates for its 2027 Connections conference, the company’s annual client event. The conference will take place April 5–7, 2027, in San Antonio, Texas. Connections brings together DataPath clients, partners, and industry leaders for several days of insights, collaboration, and connection. Attendees can expect company and industry updates, a featured keynote presentation, engaging breakout sessions, and can’t-miss evening events designed to foster meaningful networking. The event offers

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Introducing Atlas: Your New DataPath Platform AI Assistant

DataPath announces release of new AI assistant, Atlas

We’re excited to introduce Atlas, the new AI Assistant from DataPath, designed to help TPAs work faster, find answers instantly, and navigate the DataPath platform with greater confidence. Atlas brings AI-powered support directly into the DataPath experience, giving administrators on-demand access to the information they need, right when they need it. Built specifically for DataPath clients, Atlas has full access to our help documentation and is trained to answer day‑to‑day process and function questions related

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HRTech Series: Why HR Leaders Still Need Human Expertise to Guide AI in Benefits Administration

AI in Benefits Administration

Bo Armstrong, Chief Marketing and Product Officer, was recently featured in HRTech Series Insights. The article, “Why HR Leaders Still Need Human Expertise to Guide AI in Benefits Administration,” argues that while artificial intelligence is rapidly improving efficiency across HR functions, benefits administration remains an area where human expertise is essential. AI’s real value in this field is through augmentation (not replacement) of experienced benefits professionals. “Artificial intelligence has become ubiquitous across HR functions, from

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Press Release: New Whitepaper Reveals Rapid Growth of HSAs and ICHRAs Amid Shift to Personalized Healthcare Benefits

DataPath Whitepaper

These Account-Based Healthcare Benefits Are Reshaping the Industry as Employers Seek Cost Control and Employees Demand Greater Choice LITTLE ROCK, ARKANSAS – February 12, 2026 – DataPath, Inc., a leading provider of cloud-based benefits administration and business growth solutions, today announced the release of its new whitepaper, “The Rise in HSAs and ICHRAs: Promoting Consumer Freedom in Healthcare Benefits.” The report analyzes the rapid expansion of account-based health benefits and outlines strategic implications for employers,

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DataPath Receives New Honors for Marketing

DataPath, Inc. has recently received five prestigious awards, showcasing the company’s dedication to excellence in direct mail marketing and thought leadership communications. Two of DataPath’s direct mail campaigns have been acknowledged for their innovative approach and compelling messaging. The “Recipes for Success” campaign, which creatively combines unique brochure construction with targeted messaging, has been honored with a Platinum award in the Hermes Awards and a Gold award in the DANDA Awards. This campaign effectively showcases the

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DataPath Welcomes New Executives to Spearhead Growth

Lawton, Cox

LITTLE ROCK (May 28, 2024) – DataPath, Inc., a trailblazer in technology solutions for the employee benefits, financial services, and insurance sectors, is proud to announce the appointment of two distinguished executives to its leadership team. Sherry Lawton steps into the role of Senior Vice President of Strategic Growth for ProsperityHSA, DataPath’s latest venture to revolutionize the Health Savings Account (HSA) landscape. With over two decades of expertise in HSA banking and consumer-directed healthcare, Lawton is

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DataPath Launches ProsperityHSA

ProsperityHSA

DataPath Financial Services, Inc. has announced the launch of ProsperityHSA (prosperityhsa.com), a program designed to create new revenue and growth opportunities in the HSA market for banking institutions, third-party employee benefit administrators (TPAs), and insurance brokers. Building on DataPath’s recent designation as an approved non-bank HSA custodian and its two decades of success in creating HSA administration technology and services, ProsperityHSA is poised to disrupt the industry’s usual HSA administration offerings. John Robbins, Jr., President

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DataPath Launches Accelergent Growth Solutions

LITTLE ROCK, AR (March 26, 2024) – DataPath, Inc. today announced the launch of Accelergent Growth Solutions to help companies in the benefits, financial services, and insurance industries accelerate their growth and profitability. Accelergent offers expert business process management, outsourcing, automation, and marketing services, allowing businesses to focus on core competencies and revenue-generating activities. The new organization expands a 15+ year partnership between DataPath, Inc. and its sister company, Overbrook Technology Services (OTS). John Robbins,

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