DataPath News

DataPath Receives New Honors for Marketing

DataPath, Inc. has recently received five prestigious awards, showcasing the company’s dedication to excellence in direct mail marketing and thought leadership communications. Two of DataPath’s direct mail campaigns have been acknowledged for their innovative approach and compelling messaging. The “Recipes for Success” campaign, which creatively combines unique brochure construction with targeted messaging, has been honored with a Platinum award in the Hermes Awards and a Gold award in the DANDA Awards. This campaign effectively showcases the

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Lawton, Cox

DataPath Welcomes New Executives to Spearhead Growth

LITTLE ROCK (May 28, 2024) – DataPath, Inc., a trailblazer in technology solutions for the employee benefits, financial services, and insurance sectors, is proud to announce the appointment of two distinguished executives to its leadership team. Sherry Lawton steps into the role of Senior Vice President of Strategic Growth for ProsperityHSA, DataPath’s latest venture to revolutionize the Health Savings Account (HSA) landscape. With over two decades of expertise in HSA banking and consumer-directed healthcare, Lawton is

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ProsperityHSA

DataPath Launches ProsperityHSA

DataPath Financial Services, Inc. has announced the launch of ProsperityHSA (prosperityhsa.com), a program designed to create new revenue and growth opportunities in the HSA market for banking institutions, third-party employee benefit administrators (TPAs), and insurance brokers. Building on DataPath’s recent designation as an approved non-bank HSA custodian and its two decades of success in creating HSA administration technology and services, ProsperityHSA is poised to disrupt the industry’s usual HSA administration offerings. John Robbins, Jr., President

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DataPath Launches Accelergent Growth Solutions

LITTLE ROCK, AR (March 26, 2024) – DataPath, Inc. today announced the launch of Accelergent Growth Solutions to help companies in the benefits, financial services, and insurance industries accelerate their growth and profitability. Accelergent offers expert business process management, outsourcing, automation, and marketing services, allowing businesses to focus on core competencies and revenue-generating activities. The new organization expands a 15+ year partnership between DataPath, Inc. and its sister company, Overbrook Technology Services (OTS). John Robbins,

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BenefitsPRO Features DataPath CMO on 2024 Benefit Plans

In 2024, perceived coverage gaps, flexibility, and affordability receive more attention as companies weigh prioritizing value versus shifting costs.  November 27, 2023 By Bo Armstrong Originally posted on BenefitsPRO.com For 2024, brokers and TPAs will be well served to focus strongly on options that add significant value. In its recently released Survey on Health and Benefits Strategies for 2024, Mercer cited three key themes emerging from conversations with leadership from more than 700 organizations of varying

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DataPath Wins Two Davey Awards

In its first time entering the worldwide Davey Awards competition, DataPath was chosen for Silver recognition for two recent marketing efforts. Our proprietary employee education and engagement program, The Adventures of Captain Contributor, was honored with a Silver in the Consumer Magazine category for its “Dependent Care, Volume 2” comic book. Also receiving a Silver, this time in the B2B Direct Mail category, was “Spinning Ownership,” our recent campaign highlighting DataPath’s nearly 40 years of

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2023 Marcoms: Platinum and Gold

The 2023 Marcom Awards have honored two recent direct mail campaigns promoting DataPath’s Business Process Outsourcing (BPO) services. “Our BPO services help TPAs get where they want to grow by offering reliable and consistent accuracy, efficiency, and cost-effectiveness,” says DataPath’s Chief Marketing Officer, Bo Armstrong. “Thanks in part to these direct mail campaigns, TPAs are finding out that they can take advantage of our BPO service regardless of which admin platform they use.” A third campaign,

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