Partner Marketing

How Can Benefits Education Help TPAs Grow?

Roughly one-third of employees need help understanding their benefits in any given year. TPAs can increase benefits adoption and usage by providing a thorough, easy-to-understand benefits education – ideally, that continues year-round. Participants Need Benefits Education As society faces constant information overload, Ameritas has found several causes of the need for increased benefits education: Why is benefits education a TPA problem? TPAs are retained by brokers and employers to create valuable benefits programs in support of

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TPA Marketing: In-House or Outsource?

Third-party administrators who provide effective enrollment, renewal, and year-round participant information provide their clients with the best experience. Implementing quality sales promotion tools and thought leadership activities can also help the TPA grow. Given how challenging and time-consuming that can be, many TPAs choose to outsource their marketing needs. Sales, Enrollment, and Educational Materials Participants must fully understand their growing pool of benefit options to maximize adoption and usage. Year-round education is essential. It’s vital

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Effective Benefits Strategies for a Multi-Generational Workforce – DataPath Whitepaper

With four distinct generations in the workplace, employers and benefits administrators find it challenging to build a benefits plan and education strategy that meets the needs of all age groups. Based on their personal experiences, each generation has its own expectations and preferred style of communication. To reach these groups, employers and communicators should develop a multi-faceted approach that will deliver the best results and happier employees. Generational Differences: The Great Divide In today’s work

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Whitepaper: How TPAs Can Use Partner Marketing Programs to Grow Revenue and Cut Costs

In the employer-sponsored benefits industry, leading providers of account management solutions offer partner marketing programs to help third party administrators (TPAs) operate their businesses, market their services, and educate target audiences about tax-advantaged benefit accounts. However, these programs can vary substantially from vendor to vendor. For the independent TPA, evaluating partner marketing programs often is overlooked, or at least not seriously considered, until after the contract is signed. As part of the customer service experience,

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DataPath Whitepaper Analyzes Ways a Partner Marketing Program Can Affect a TPA’s Success

Partner Marketing Programs Can Affect a TPA’s Ability to Control Costs and Successfully Grow Business LITTLE ROCK, Ark. (October 17, 2018) — When third-party administrators (TPAs) evaluate potential benefits administration platforms, one frequently overlooked part of the selection process is the platform provider’s partner marketing program. A new whitepaper from DataPath, Inc., a leading provider of cloud-based benefits administration solutions, analyzes why independent TPAs should consider the impact that a partner marketing program can have

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