DataPath Whitepaper Analyzes Ways a Partner Marketing Program Can Affect a TPA’s Success

Partner Marketing Programs Can Affect a TPA’s Ability to Control Costs and Successfully Grow Business

Partner Marketing Program

LITTLE ROCK, Ark. (October 17, 2018) — When third-party administrators (TPAs) evaluate potential benefits administration platforms, one frequently overlooked part of the selection process is the platform provider’s partner marketing program. A new whitepaper from DataPath, Inc., a leading provider of cloud-based benefits administration solutions, analyzes why independent TPAs should consider the impact that a partner marketing program can have on their business.

The whitepaper, “Evaluating Partner Marketing Services: How TPAs Can Grow Revenue and Cut Costs by Partnering with a Benefits Platform Solutions Provider,” examines the essential components of a partner marketing program. It also outlines additional marketing support a TPA may or may not receive, including how solutions providers scale the level of service they provide based on size. These factors, according to the whitepaper, can significantly impact a TPA’s ability to grow and keep costs under control.

“Partner marketing programs are an important, but often overlooked, element of service in our industry,” says Bo Armstrong, chief marketing officer for DataPath. “Independent TPAs needing professional marketing assistance should know what level of marketing support their solutions provider offers and if it is the right fit for their business needs.”

The whitepaper can be found here.

About DataPath

DataPath, Inc., is a privately-owned technology provider headquartered in Little Rock, Arkansas. DataPath creates cloud-based solutions for the administration of Flexible Spending Accounts, Health Savings Accounts, COBRA, Transit Accounts, and other employer-sponsored benefits. The company also created the award-winning employee education and engagement program, The Adventures of Captain Contributor. Learn more at

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