LITTLE ROCK, ARK. (May 1, 2019) – DataPath, Inc., a leading technology provider of benefits administration solutions, was recognized by Employee Benefit News (EBN) for its multi-award winning employee education and engagement program, The Adventures of Captain Contributor™. In EBN’s 2019 Digital Innovators article, the program and the voice of Captain Contributor, Thomas O’Banion, were honored for their involvement in “transforming the industry by helping employers and employees better engage in healthcare, benefits and the workplace in general.”
According to EBN, DataPath’s unique program matters because “Gamification like Captain Contributor can be an effective way to increase employee engagement with their benefits.” O’Banion expanded further by commenting, “superheroes can transform dry, hard-to-understand information about benefits into a more educational, exciting and accessible experience.”
“Receiving recognition from a leading industry publication like EBN is a tribute to the hard work and dedication that Thomas and our marketing team has put in to making the Captain Contributor program successful,” says Bo Armstrong, chief marketing officer at DataPath. “It shows how important it is to reach out to workers and present benefits in a meaningful way that is easy to understand.”
Launched in 2017, DataPath’s Captain Contributor program was developed with employees in mind, serving to educate participants about Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), COBRA and other employer-sponsored benefits. The program features a website, social media accounts, blogs, videos, comic books, podcasts, and more. Since its inception, the program has reached approximately half a million people through its various media channels.
Captain Contributor has won five national awards, including two from the National Health Information Awards (NHIA) in 2018.
About DataPath: For 40 years, DataPath has been a pivotal force in the employee benefits, financial services, and insurance industries. The company’s flagship DataPath Summit platform offers an integrated solution for managing CDH, HSA, Well-Being, COBRA, and Billing. Through its partnership with Accelergent Growth Solutions, DataPath also offers expert BPO services, automation, outsourced customer service, and award-winning marketing services.
