DataPath Wins Second NHIA Award for Captain Contributor Employee Education, Engagement Program
Little Rock, Ark. (September 11, 2018) – DataPath, Inc., a leading national provider of technology solutions for benefits administration, is the recipient of the 2018 National Health Information Awards’ (NHIA) Bronze Award for its employee education and engagement program, The Adventures of Captain Contributor. DataPath was honored in the Consumer Decision-Making Information category.
Released in 2017, The Adventures of Captain Contributor is a comprehensive education program designed to engage employees with their employer-sponsored healthcare benefits. The title character, Captain Contributor, and his sidekick, Betty the Benefactress, help people better understand Flexible Spending Accounts (FSAs), Health Reimbursement Arrangements (HRAs), Health Savings Accounts (HSAs), COBRA and similar tax-advantaged benefit plans. The multimedia program includes a website, recurring blog articles, comic books, videos, sales support materials, and a year-round interactive social media presence on Facebook, Twitter, LinkedIn and Instagram.
The National Health Information Awards program is judged by consumer health experts from across the country. DataPath’s Adventures of Captain Contributor was in competition for the award with hundreds of national healthcare organizations and government health agencies that publish educational materials.
“Employee engagement is a hot topic in our industry. We moved to the forefront of employee engagement initiatives by creating this highly unique and interactive program for companies and their employees,” said Bo Armstrong, DataPath’s Chief Marketing Officer. “It’s an honor to be twice recognized by the NHIA for the Captain Contributor program, particularly since we are the only company in our market to receive such recognition this year.”
This is the second media award DataPath has earned this year. In June, The Adventures of Captain Contributor was selected for the 2018 NHIA Digital Health Gold Award by the Health Information Resource Center (HIRC) in the Web-Based Digital Health category. Since the program’s inception, it has reached thousands of employees across the United States and has been implemented by many of DataPath’s third party administrator clients.
The National Health Information Awards is organized by the Health Information Resource Center℠, a national clearinghouse for professionals who work in consumer health fields. 2018 marks the NHIA’s 25th anniversary.