WHITEPAPER: Generational Differences in Employee Benefits: Insights for Benefits Professionals and HR Leaders

Benefits professionals and HR leaders face the enormous challenge of designing effective employee benefits packages that serve up to four distinct generations working side by side. The complexity of this task continues to grow, with SHRM’s latest data revealing a 23% increase in available benefits options in just the past two years – from 175 in 2023 to 216 in 2024.This expansion reflects more than just market innovation; it underscores the critical need for employers

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How the One Big Beautiful Bill Act Will Transform Your Employee Benefits Strategy

How the One Big Beautiful Bill Act Will Transform Your Employee Benefits Strategy; image of 6 people in a professional environment looking happy and talking

H.R. 1 of the 119th Congress, aka the One Big Beautiful Bill Act (OBBBA), was signed into law on July 4, 2025. This legislation is a comprehensive reimagining of how America supports working families. For benefits professionals, this sweeping reform presents both novel opportunities and immediate challenges that will reshape the employee benefits landscape for years to come.  At its core, the OBBBA recognizes a fundamental truth: today’s workers are juggling more responsibilities than ever

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HSA Expansion Opens the Door to Millions 

HSA Expansion Opens the Door for Millions

The Health Savings Account (HSA) landscape is about to experience its most significant expansion in decades. H.R. 1 (119th Congress), Pub. Law 119‑21 (also known as the One Big Beautiful Bill Act (OBBBA)), signed into law on July 4, 2025, automatically treats all Bronze and Catastrophic level health plans available on ACA exchanges as HSA-qualified high-deductible health plans (HDHPs) for plan years beginning after December 31, 2025.  It is important to note that the provision only applies to

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Why TPAs and PEOs Are Choosing DataPath

DataPath Platform - Why TPAs and PEOs are choosing DataPath

Third-party administrators (TPAs) and professional employer organizations (PEOs) are under increasing pressure to provide greater value to their employer groups by assisting companies in attracting and retaining top talent, addressing the needs of a multi-generational workforce, and connecting healthcare with financial wellness. To meet this demand, TPAs and PEOs must find ways to improve their business operations with seamless, efficient benefits administration while controlling costs and maintaining compliance. The challenge isn’t just managing the complexity

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The Great Benefits Reset of 2025

As we progress through 2025, employers and employees are navigating what some industry experts are calling “The Great Benefits Reset.” Economic changes, shifting workforce expectations, and updates in healthcare policies are driving organizations to rethink their benefits strategies, especially regarding health benefit accounts. It is more important than ever for HR leaders and employees to understand these options to make the most of their healthcare investments. The Driving Forces Behind the Benefits Reset Economic Pressures

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Employer-Sponsored Benefits Gain Importance in Employment Advertising

Attracting talent demands more than just a competitive salary. Today’s workforce highly values a strong employer-sponsored benefits package, and job seekers are increasingly evaluating employee benefits when considering potential employers. For employers, highlighting benefits in job ads has evolved from a best practice to an essential strategy. As the demand for transparency and comprehensive compensation packages grows, savvy employers increasingly leverage their benefit programs to strengthen their appeal to top talent. By the middle of

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Streamlining EFT Operations: The Importance of NACHA Nested TPS Rules

The electronic funds transfer (EFT) landscape transformed significantly when NACHA implemented the Nested Third-Party Sender (TPS) rules in September 2022. For third-party benefits administrators (TPAs) who rely on ACH providers to process payroll deductions or premium payments, understanding these rules isn’t optional—it’s essential for operational continuity and regulatory compliance.. What are the NACHA TPS rules? Traditionally, ACH payments involved a straightforward path. An originator (employer) sent funds through an Originating Depository Financial Institution (ODFI) to

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DataPath Welcomes New Executives to Spearhead Growth

Lawton, Cox

LITTLE ROCK (May 28, 2024) – DataPath, Inc., a trailblazer in technology solutions for the employee benefits, financial services, and insurance sectors, is proud to announce the appointment of two distinguished executives to its leadership team. Sherry Lawton steps into the role of Senior Vice President of Strategic Growth for ProsperityHSA, DataPath’s latest venture to revolutionize the Health Savings Account (HSA) landscape. With over two decades of expertise in HSA banking and consumer-directed healthcare, Lawton is

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DataPath Launches ProsperityHSA

ProsperityHSA

DataPath Financial Services, Inc. has announced the launch of ProsperityHSA (prosperityhsa.com), a program designed to create new revenue and growth opportunities in the HSA market for banking institutions, third-party employee benefit administrators (TPAs), and insurance brokers. Building on DataPath’s recent designation as an approved non-bank HSA custodian and its two decades of success in creating HSA administration technology and services, ProsperityHSA is poised to disrupt the industry’s usual HSA administration offerings. John Robbins, Jr., President

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DataPath Launches Accelergent Growth Solutions

LITTLE ROCK, AR (March 26, 2024) – DataPath, Inc. today announced the launch of Accelergent Growth Solutions to help companies in the benefits, financial services, and insurance industries accelerate their growth and profitability. Accelergent offers expert business process management, outsourcing, automation, and marketing services, allowing businesses to focus on core competencies and revenue-generating activities. The new organization expands a 15+ year partnership between DataPath, Inc. and its sister company, Overbrook Technology Services (OTS). John Robbins,

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