Why Business Bankers Should Be Talking About HSAs
HSA Day falls on October 15, right in the thick of open enrollment season for most companies. It’s a good time for bankers to revisit their deposit strategies and how they view health savings accounts (HSAs) compared with other revenue sources. Although HSAs are owned by individuals, employers play a critical role in how accounts are selected, funded, and maintained. For banks, that makes HSAs as much a commercial relationship opportunity as a consumer banking