DataPath, Inc. Honored with Gold Award for The Adventures of Captain Contributor
Little Rock, AR, June 21, 2018 – DataPath, Inc., a leading national provider of healthcare benefits administration solutions, has been chosen for the 2018 Digital Health Gold Award by the Health Information Resource Center (HIRC). DataPath was honored in the Web-Based Digital Health category for its employee education and engagement program, The Adventures of Captain Contributor.
Launched last year, DataPath’s Captain Contributor program is a comprehensive education initiative designed to engage employees with their employer-sponsored healthcare benefits. The title character, Captain Contributor, and his sidekick, Betty the Benefactress, help people better understand Flexible Spending Accounts (FSAs), Health Reimbursement Arrangements (HRAs), Health Savings Accounts (HSAs), COBRA, and similar tax-advantaged benefit plans. The multimedia program includes a website, recurring blog articles, comic books, videos, sales support materials, and a year-round interactive social media presence on Facebook, Twitter, LinkedIn, and Instagram.
“Our goal in creating The Adventures of Captain Contributor was to provide employees with a well-rounded approach to healthcare consumer education,” said Bo Armstrong, chief marketing officer at DataPath. “It’s an honor to be recognized by HIRC for having developed, to use their description, one of ‘the world’s best digital health resources’.”
To win the 2018 Digital Health Gold Award, DataPath’s Adventures of Captain Contributor program competed with other consumer-oriented health resources from well-known healthcare organizations and employee benefits administration providers.
The purpose of the Digital Health Awards is to recognize high-quality digital health resources for consumers and health professionals. Now in its 20th year, the competition is held each Spring and Fall. Spring 2018 winners were announced on June 15.
About DataPath: For 40 years, DataPath has been a pivotal force in the employee benefits, financial services, and insurance industries. The company’s flagship DataPath Summit platform offers an integrated solution for managing CDH, HSA, Well-Being, COBRA, and Billing. Through its partnership with Accelergent Growth Solutions, DataPath also offers expert BPO services, automation, outsourced customer service, and award-winning marketing services.