Four Generations, One Workforce: Cracking the Benefits Code
In just two years, benefits options have surged by 23% – from 175 in 2023 to 216 in 2024 – driven by the need to cater to four distinct generations with different priorities working together in today’s workforce. Generation Z: Realistic Innovators BORN: 1997-2012 FOCUS: Wellness and Flexibility Members of Gen Z, also called Zoomers, have been shaped by global connections, social media, and economic uncertainty. As digital natives, they work to build personal brands