Enrollment Season Checklist

Infographic: Open Enrollment Checklist

Facts, Figures & Tips for a Successful Enrollment Process

The following infographic provides an overview of facts, figures and tips for employers to have a successful open enrollment process. See below for an open enrollment checklist (click image to view .pdf):

Open Enrollment Checklist

Open Enrollment Checklist – Facts, Figures & Tips for a Successful Enrollment Process

More than half of employees dislike or are indifferent to the open enrollment process:

  • Indifferent: 30%
  • Thoughtful: 29%
  • Eager: 15%
  • Confused: 10%
  • Annoyed: 8%
  • Overwhelmed: 8%

Employer approaches to the enrollment process

  1. Passive – lets employees continue with their previous plans
  2. Active – asks employees to review their plans and make changes if needed

EMPLOYERS SHOULD TAKE THE ACTIVE APPROACH

Benefits of active approach

  • Good time to re-evaluate workforce benefits needs
  • More engaged employees
  • Ensures employers have up-to-date info on employees
  • Builds employee loyalty
  • Improves retention by reinforcing value of the benefits package
  • Employees become better educated about their healthcare options
  • Employees are more likely to participate in voluntary benefit plans
  • Prompts employees to opt out of coverages they no longer need

Engaging employees in the benefit election process

  • Launch an effective communications campaign
  • Offer one-on-one personal support throughout the enrollment process
  • Make it fun with engagement programs like Captain Contributor
  • Track every employee to make sure no one gets left behind

Overcoming employee inertia

  • Give employees information in small, digestible bites
  • Make sure the information is relevant to them
  • Use short messages to encourage employees to seek out more details
  • Ask employees to think about changes in their lives since last election

Target Open Enrollment Messages to Different Segments

AUDIENCE

SOLUTION

In-office, tech-savvy employees

Create an open enrollment “wiki” page with hyperlinks to additional info

AUDIENCE

SOLUTION

Satellite office employees

Live stream your benefits presentations to ensure all offices can participate. Archive for those who miss the live streams.

AUDIENCE

SOLUTION

Work from home; remote field employees

Communicate in easily digestible emails that can be read anywhere

AUDIENCE

SOLUTION

Employees with young children or family caregiving responsibilities

Host one-on-one office hours to help with complex family issues

Employee Questions

“What’s in it for me?” (WIIFM) – by Age Group

  1. Stress the value of your employee benefits plan
  2. Message should resonate with specific needs of each group
  3. Messages should lead employees to their next steps

Millennials

  • Key concern: Setting up a path to financial success
  • WIIFM messages: Growing savings in a 401(k) and Health Savings Account
  • Preferred communication channels: Text, social media, short videos, intranet

Parents with Dependent Children

  • Key concern: Taking care of a growing family
  • WIIFM messages: Consider a Dependent Care FSA to cover child care expenses
  • Preferred communication channels: Email, direct mail, text, social media

Approaching Retirement

  • Key concern: Having enough savings for post-employment healthcare
  • WIIFM messages: Final push for retirement and healthcare savings
  • Preferred communication channels: Email, direct mail, face-to-face

Are you a benefits administrator? Check out these enrollment season tips.

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