DataPath CTO Shares Insights on the Future of Benefits Technology on BenefitsPro

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For benefits administrators and brokers, what does the future of technology hold? What can software providers do to help them drastically improve their services, give them a competitive edge, and ensure they can stay in compliance?

March 16, 2021

By Adam Rockers

Originally Posted by BenefitsPro

Former Microsoft CEO Steve Ballmer said “The number one benefit of information technology is that it empowers people to do what they want to do.” As we look for the next best thing in computing technology to help us achieve our goals — whatever they may be — the question that drives software development companies is, how can we fill that market need?

For benefits administrators and brokers, what does the future of technology hold? What can software providers do to help them drastically improve their services, give them a competitive edge, and ensure they can stay in compliance?

Software development has undergone massive changes even within the last few years. From the tools used to create software, to the delivery methods, to the devices used to consume it, all areas of software have changed. Social media and application communication with clients allow tech companies to see real-time change in market trends and client needs.

Over the next five to 10 years, Software as a Service (SaaS) will continue to be the delivery model. However, development will continue to evolve. Over the past decade or two, many solutions providers have provided large systems that are tightly coupled to the business logic they provide. It became increasingly difficult to service clients who only desired to utilize a portion of the business solution’s full breadth. The next evolutions of SaaS will be focused on specialization (or personalization) and machine learning.

Read the full article, What is the future of technology for brokers and TPAs?,” on BenefitsPro.


Adam Rockers
Chief Technology Officer, DataPath, Inc.

As Chief Technology Officer at DataPath, Adam Rockers oversees all aspects and strategic planning for the DataPath technology teams. He has two decades of experience in the benefits administration industry, developing software platforms that administer 105, 125, 132, and HSA plans as well as COBRA, card solutions, and Fulfillment. Adam’s responsibilities include setting the technology strategy for DataPath, improving processes, and delivering quality and superior functionality to the company’s clients.


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