LITTLE ROCK, ARK. (September 7, 2022) – DataPath, Inc., a leading provider of administration solutions for employer-sponsored healthcare benefit accounts, has won double honors in the 2022 MUSE Creative Awards for two different marketing campaigns.
MUSE is an international competition for creative professionals who inspire others to greater heights through their concepts, ideas and designs. DataPath won 2022 Silver Awards in the Marketing Promotion category for its “More Over the Horizon” and “DataPath Express” campaigns.
More Over the Horizon
To promote our benefits administration technology solutions and 2022 marketing theme of “Go Beyond,” DataPath undertook a direct mailing in which recipients were sent a DataPath-branded Vivitar drone. Messaging pointed out that the recipient could “Go Beyond what seems possible by partnering with DataPath” and “There’s more than you may know over the horizon.”
To promote Summit COBRA, DataPath created a dimensional direct mail piece that presented our solutions for TPA pain points in the context of a train journey. A map displayed “stations” along a convoluted route map, representing the pain points administrators encounter when using competitor systems. By contrast, recipients could take the “Express” route to gain the direct, hassle-free, and speedy experience of Summit COBRA. Facts about our COBRA system, presented on each side of the map, also carried out the train journey theme.
These MUSE Creative Awards bring to 14 the number of honors DataPath has won in recent years for creative marketing and excellence in delivering consumer health information.
About DataPath: Founded in 1984, DataPath creates technology solutions for the administration of employee-sponsored healthcare benefit accounts. The company’s cloud-based Summit platform is the industry’s first all-in-one solution for CDH account, HSA, COBRA and Billing administration. Learn more at dpath.com.