LITTLE ROCK, Ark., Oct. 10, 2017 /PRNewswire/ — DataPath, Inc., a leading provider of financial and administrative technology solutions for the healthcare industry, is expanding its innovative employee education and engagement program, The Adventures of Captain Contributor (https://captaincontributor.com), which was launched by the company in June to help its clients educate employees on benefits and boost enrollment rates.
The Adventures of Captain Contributor stars a caped benefits superhero who helps individuals and families solve various personal challenges. In the process, he explains how employee benefit accounts can help them conquer similar problems while also creating tax savings. Initially launched with materials covering FSAs, dependent care plans, and HSAs, The Adventures of Captain Contributor now also offers resources for benefits debit cards, HRAs, qualified small employer HRAs (QSEHRAs), and transit accounts (commuter and parking).
“We released Captain Contributor in early summer to allow plenty of time for adoption prior to enrollment season, but its popularity is already exceeding expectations,” said Bo Armstrong, DataPath’s head of marketing. “Due to demand, we had to accelerate our expansion timeline.”
Trademarked and copyrighted, Captain Contributor was created and developed by DataPath exclusively for use by its clients and their customers and capitalizes on the popularity of superheroes and comic books, two genres proven to hold wide appeal among all demographics.
Program components include videos, comic books, fact sheets, communications templates, promotional items, and sales support accessories. The Captain Contributor program also has a full-featured website (https://captaincontributor.com) weekly blog posts, and active social media accounts through Facebook, Twitter, Instagram, and LinkedIn.
Future expansion plans include adding additional characters to the Captain Contributor universe, creating new comic book editions for existing benefit account types, and developing materials regarding COBRA benefits.
About DataPath: DataPath, Inc. is a privately-owned technology solutions provider based in Little Rock, Arkansas. Since 1984, DataPath has been creating industry-leading benefits administration solutions for consumer directed healthcare accounts, premium billing, and insurance payments. The company is also an end-to-end card and payment processor. For more information, visit dpath.com.