The $147 Billion HSA Opportunity Banks Cannot Afford to Miss
The Health Savings Account (HSA) market has quickly emerged as one of the most lucrative and rapidly expanding segments in financial services, yet traditional banks have largely remained on the sidelines. With HSA assets projected to reach nearly $147 billion across over 39 million accounts by the end of 2024, marking a 19% year-over-year growth, the pressing question is not whether banks should enter this market, but how swiftly they can act to seize their