News Archives

Don’t Wait for the Market to Find You – Preparing for the Shifting Benefits Landscape

Preparing for the Benefits Landscape Shift

There’s a type of risk that announces itself. A lost client, a missed renewal, and a competitor who undercut your pricing, to name a few. These are the risks that show up in your pipeline reports and prompt immediate action. But there’s another kind of risk that’s quieter, slower, and in many ways more dangerous: the risk of stagnation. It’s the gradual realization that the market shifted while you were focused on managing what was

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Why HSAs Are the Most Underutilized Deposit Engine in Banking

Health Savings Accounts (HSAs) have been available for over two decades, yet most banking executives still treat them as an afterthought. However, it can be a costly oversight to view HSAs as a niche product buried in a benefits brochure. By the end of 2024, HSA assets had reached nearly $147 billion across more than 39 million accounts, according to Devenir, reflecting a year-over-year asset increase of 19%. Projections are that more than 45 million

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HRTech Series: Why HR Leaders Still Need Human Expertise to Guide AI in Benefits Administration

Bo Armstrong, Chief Marketing and Product Officer, was recently featured in HRTech Series Insights. The article, “Why HR Leaders Still Need Human Expertise to Guide AI in Benefits Administration,” argues that while artificial intelligence is rapidly improving efficiency across HR functions, benefits administration remains an area where human expertise is essential. AI’s real value in this field is through augmentation (not replacement) of experienced benefits professionals. “Artificial intelligence has become ubiquitous across HR functions, from

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Press Release: New Whitepaper Reveals Rapid Growth of HSAs and ICHRAs Amid Shift to Personalized Healthcare Benefits

These Account-Based Healthcare Benefits Are Reshaping the Industry as Employers Seek Cost Control and Employees Demand Greater Choice LITTLE ROCK, ARKANSAS – February 12, 2026 – DataPath, Inc., a leading provider of cloud-based benefits administration and business growth solutions, today announced the release of its new whitepaper, “The Rise in HSAs and ICHRAs: Promoting Consumer Freedom in Healthcare Benefits.” The report analyzes the rapid expansion of account-based health benefits and outlines strategic implications for employers,

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DataPath Featured in ABA’s “From Ideas to Impact” Report

LITTLE ROCK, ARKANSAS (February 5, 2026) – DataPath, a leading provider of technology and contact center services for the financial services industry, was featured in the 2026 “From Ideas to Impact” report published by the American Bankers Association (ABA). The inclusion of DataPath’s idea shows its commitment to serving banks and other financial institutions with growth solutions that can make a positive impact on the financial well-being of communities and individuals. “This report highlights actionable

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2026 Trends TPAs Can’t Afford to Ignore

The employee benefits landscape is undergoing a big shift. For TPAs, 2026 represents a critical inflection point where operational excellence, technological sophistication, and strategic advisory capabilities will determine market leadership. Organizations that fail to adapt to emerging trends risk losing competitive positioning in an increasingly demanding marketplace. Here are six key benefits administration trends reshaping the TPA industry, along with actionable strategies to help organizations grow and stay competitive in the coming year. 1. Intelligent

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AVA Digital Awards Winner

The AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for digital communication planning, concept, direction, design, and production. DataPath is a two-time AVA winner. 2026 DataPath earned a Gold AVA Digital Award recognition for the whitepaper “How Banks Can Win Deposits and Deepen Client Relationships: The Strategic Case for HSAs.” The whitepaper outlines the HSA deposit market and growth opportunity for banks, while providing key insights what they should

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One Platform, Many Wins: How Unified CDH and COBRA Administration Drives TPA Efficiency

TPAs face a mountain of challenges – they must deliver exceptional service, control costs, and ensure strict compliance. The biggest obstacle? Managing CDH and COBRA administration through separate, disconnected systems that create inefficiency and risk. The solution lies in adopting a unified platform that integrates both functions, dramatically boosting operational efficiency, regulatory compliance, and client satisfaction. The Hidden Costs of Disparate Systems Many TPAs currently juggle multiple platforms for benefits administration, creating operational challenges that

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IRS Notice Clarifies HSA Expansion under OBBBA

The Department of the Treasury and Internal Revenue Service issued Notice 2026-05 on December 9, 2025, providing long-awaited guidance on the Health Savings Account (HSA) provisions enacted through the One Big Beautiful Bill Act (OBBBA). Signed into law on July 4, 2025, the OBBBA amended Section 223 of the Internal Revenue Code to remove barriers that prevented millions of Americans from participating in HSAs. Notice 2026-05 addresses three critical areas: telehealth services, bronze and catastrophic

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Is Your COBRA Administration Ready for What’s Coming? Why TPAs Should Act Now

COBRA Administration Solution - Office Meeting

The employee benefits landscape is entering a period of significant uncertainty, which could lead to increased demand for COBRA services among TPAs and employers. If you’ve been considering upgrading your COBRA administration solution or adding COBRA services to your portfolio, now is the time to act, given the current market conditions. The Shifting Economics of Coverage Loss For years, a predictable pattern has emerged when employees lose their jobs, especially during mass layoffs. Many briefly

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