Health Savings Accounts continue to grow in popularity, but most banks are missing out on capturing these valuable deposits.
As the consumer-directed benefits landscape evolves, banks must reassess their approach to growth by engaging employers and account holders.
H.R. 1 of the 119th Congress, aka the One Big Beautiful Bill Act (OBBBA), was signed into law on July 4, 2025. This legislation is a comprehensive reimagining of how America supports working families. For benefits professionals, this sweeping reform presents both novel opportunities and immediate challenges that will reshape the employee benefits landscape for years to come. At its core, the OBBBA recognizes a fundamental truth: today’s workers are juggling more responsibilities than ever
The Health Savings Account (HSA) landscape is about to experience its most significant expansion in decades. H.R. 1 (119th Congress), Pub. Law 119‑21 (also known as the One Big Beautiful Bill Act (OBBBA)), signed into law on July 4, 2025, automatically treats all Bronze and Catastrophic level health plans available on ACA exchanges as HSA-qualified high-deductible health plans (HDHPs) for plan years beginning after December 31, 2025. It is important to note that the provision only applies to
Like many TPAs, EBPA built its reputation on high-touch service, strong compliance, and long-standing client relationships. But as their COBRA platform aged, it became more of a liability than an asset. System errors, reporting headaches, and weak support from their vendor created daily operational challenges, limiting their ability to grow. After an unsuccessful upgrade attempt, EBPA recognized the need for a new direction. They needed a modern COBRA solution—one that could streamline operations, scale with
Traditional banking services alone are no longer sufficient to maintain customer loyalty. Today’s banking customers demand more than transactions and simple accounts; they want financial guidance and tools that can help them thrive. As consumers become increasingly conscious of their overall financial health and seek more support from their financial institutions, banks and credit unions must evolve beyond basic transactional relationships to become true partners in their customers’ financial journey. Financial wellness initiatives that incorporate
Flexplan Administrators, headquartered in Tulsa, Oklahoma, is a national third party benefits administrator providing administrative services for employee benefit programs under IRC and Section 125. As Flexplan sought to grow its business, the TPA faced several challenges due to using different administration platforms for CDH and COBRA management. The multi-platform approach limited its ability to provide integrated services and grow its HSA business with financial institutions. In 2022, Flexplan transitioned its business to DataPath to
As a third-party benefits administrator, you serve as the compliance backbone for client plans. Navigating ever-changing regulations, managing COBRA efficiently, safeguarding sensitive information, and administering benefit funds requires vigilance and expertise. A single oversight can result in substantial penalties and damage to your reputation. Here are some of the most common compliance challenges facing TPAs today, with actionable strategies to protect your business and better serve your clients. Changing Regulatory Requirements Managing employer benefit plans
The employment landscape has undergone some drastic changes in the past five years. For many companies, remote or hybrid work arrangements have become permanent; Gen Z is bringing new energy and new ideas; and people are reprioritizing their personal needs, seeking non-traditional ways to improve their professional and personal lives. The changing norms and expectations have forced many employers to rethink employee benefits and well-being. With workers in diverse locations and spanning multiple generations, companies
Financial wellness has become a major focus in employee benefits. Financial stresses can dramatically impact mental health, seeping into an employee’s professional life and leading to disengagement, higher absenteeism, and increased turnover. The problem has gotten so pervasive that in Bank of America’s 12th Annual Workplace Benefits Report, 97% of surveyed employers said they felt responsible for employee financial wellness. Yet despite that, only 28% of employers offer financial wellness programs, according to the Harvard
