DataPath was recognized by Employee Benefit News (EBN) as a Digital Innovator for its multi-award-winning employee education and engagement program, The Adventures of Captain Contributor™.” In announcing the award, EBN noted that “gamification like Captain Contributor can be an effective way to increase employee engagement with their benefits.”
“Superheroes can transform dry, hard-to-understand information about benefits into a more educational, exciting, and accessible experience,” said Thomas O’Banion, a member of the DataPath marketing team that created the Captain Contributor program. O’Banion is the voice of the Captain Contributor character in videos and podcasts.
“Receiving recognition from a leading industry publication like EBN is a tribute to the hard work and dedication that Thomas and our marketing team have put into making the Captain Contributor program successful,” said Bo Armstrong, chief marketing officer at DataPath. “It shows how important it is to reach out to workers and present benefits in a meaningful way that is easy to understand.”
Launched in 2017, The Adventures of Captain Contributor was developed to help inform employees about Flexible Spending Accounts (FSAs), Health Savings Accounts (HSAs), COBRA, and other employer-sponsored benefits. The program features a website, social media accounts, blogs, videos, comic books, podcasts, and more. Since its inception, Captain Contributor has been used by benefits administrators across the U.S. to engage and educate enrolled and prospective plan participants.
About DataPath: For 40 years, DataPath has been a pivotal force in the employee benefits, financial services, and insurance industries. The company’s flagship DataPath Summit platform offers an integrated solution for managing CDH, HSA, Well-Being, COBRA, and Billing. Through its partnership with Accelergent Growth Solutions, DataPath also offers expert BPO services, automation, outsourced customer service, and award-winning marketing services.