Privacy Policy

Effective Date: January 1, 2019

Last Updated: June 27, 2025

DataPath, Inc. (“DataPath,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit our website at https://dpath.com (“Website”). This Website is intended for use by U.S.-based businesses and professionals for business-to-business (B2B) purposes.

Information We Collect

Information You Provide Directly

We may collect business contact information when you:
- Submit a form (e.g., “Contact Us” or “Request a Demo”)
- Subscribe to communications
- Reach out to us directly via email or forms
This may include:
- Name
- Company name
- Business email address
- Business phone number
- Job title
- Inquiry details

Automatically Collected Information

We may automatically collect limited technical data using cookies or similar technologies:
- IP address
- Browser type
- Pages visited and time spent
- Device type and operating system
This information is used for analytics, security, and website performance improvements.

How We Use the Information

We use the information we collect to:

Respond to inquiries and provide requested information
Improve the Website and user experience
Monitor site usage and performance
Support advertising and marketing efforts, including measuring the effectiveness of digital ad campaigns through platforms such as Google Ads and Microsoft Advertising (Bing)

We do not sell personal information. However, we may share limited data with third-party advertising platforms to facilitate interest-based advertising. Users may opt out or manage these settings via our cookie preferences and browser tools.

Cookies and Analytics

We use a limited set of cookies and similar technologies to support essential website functionality, analyze performance and understand how visitors interact with our Website.

Types of cookies we use include:

Essential cookies, which are necessary for the Website to function properly and cannot be disabled.
Analytics cookies, we use Google Analytics to understand aggregated site usage patterns. These analytics do not capture personally identifiable information and are configured with IP anonymization enabled.
Advertising cookies. We use advertising platforms such as Google Ads and Microsoft Advertising (Bing Ads) to deliver relevant ads and track conversions. These cookies may collect information such as pages visited, IP address, and browser/device type. These tools may recognize returning visitors and build aggregated user profiles based on non-personally identifiable data.

We do not use cookies or tools that record user sessions, capture keystrokes, or log form inputs.

You can manage or opt out of non-essential cookies by adjusting your preferences using our cookie settings link or banner or your browser’s cookie controls. For information on how Google uses data in advertising, visit: https://policies.google.com/technologies/ads. For Bing Ads, see: https://about.ads.microsoft.com/en-us/resources/policies/privacy-and-data-protection.

In jurisdictions where required by law, non-essential cookies (including advertising cookies) are only used after obtaining user consent via our cookie banner. You may also opt out of interest-based advertising from participating companies by visiting the Network Advertising Initiative at https://optout.networkadvertising.org or the Digital Advertising Alliance at https://optout.aboutads.info.

We may share limited data with:

Website hosting or analytics vendors
Legal or regulatory bodies as required

Vendors are contractually required to protect and limit the use of shared data.

Data Security

We implement appropriate technical and administrative safeguards to protect data from unauthorized access, disclosure, or misuse.

Your Choices

This Website is intended for business professionals. If you believe we have collected your information in error, you may contact us to request access, correction, or deletion.

Third-Party Links

Our Website may link to third-party websites. We are not responsible for their privacy practices. Please review their policies before submitting any personal information.

California Privacy Rights

We do not sell personal information for monetary consideration. However, under the California Consumer Privacy Act (CCPA/CPRA), “sharing” data for cross-context behavioral advertising may qualify as a “sale” or “share.” We may share limited data with advertising platforms (e.g., Google, Bing) for marketing and lead generation purposes.

California residents may request:

Access to their personal information
Deletion of their personal information
Correction of inaccurate personal information
Opt-out of the “sale” or “sharing” of personal data for advertising purposes

To submit a request, contact:

Email: privacy@dpath.com
Or mail to:
DataPath
Attn: Privacy
1601 Westpark Drive, Suite 9
Little Rock, AR 72204

You may also opt out by clicking the link in the website footer labeled “Do Not Sell or Share My Personal Information”, which will direct you to this section.

Children’s Privacy

Our Website is not intended for anyone under the age of 16. We do not knowingly collect personal information from children.

Contact Us

If you have questions about this Privacy Policy or our data practices: