HSA Growth Strategy for Banks and Financial Institutions

Traditional banks are missing out on over $100 BILLION in opportunities with Health Savings Accounts.

What if you could capture more deposits by offering a turnkey HSA program as part of your growth strategy? You can with DataPath's full-service solution!

DataPath makes it simple. Our white-label, turnkey solution empowers banks to grow their deposits, create new revenue streams, and strengthen customer relationships, all backed by 20+ years of HSA expertise.

Unlike other programs in the market, DataPath seamlessly blends into your existing banking services, offering a full-service health and retirement savings account for employers, their employees, and consumer account holders.

Contact us today to learn how easy it is to launch a revenue-driving HSA program with DataPath.

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The Market Opportunity

Why Banks are Positioned to Win with HSAs

HSAs are among the fastest-growing financial products, with assets projected to reach $175 billion by 2026.

Yet 68% of HSA assets currently reside outside traditional banks, presenting a significant opportunity to capture deposits and expand financial services.

Customers served! $ 125 billion in HSA assets by 2026

Only

32%

with traditional banks

Why You Should Act Now

74% of employees want financial guidance from their employers

97% of employers feel responsible for their employees' financial well-being

91% of employers report improved employee satisfaction and retention when offering financial wellness benefits

60% of banking customers are willing to switch to an institution that provides better financial wellness features

Get Started Today

Why Partner with DataPath?

Start Growing with Us Today

DataPath is the technology and expertise behind your success in financial wellness solutions. We provide the tools and support you need to drive growth and position your bank as a leader in the market.

Why Choose DataPath?

Speed to Market – Quickly deploy a comprehensive HSA growth strategy tailored for banks and financial institutions.
Your Market, Your Brand – With our complete white-label solution, you can expand your brand identity even further in your markets.
Minimal Effort, Maximum Returns – Grow HSA deposits, retain customers, and generate new revenue streams with ease.
Holistic Solution – Seamlessly add HSAs and other tax-advantaged accounts with your existing financial wellness initiatives to meet the diverse needs of employers and employees.

Key Benefits of Working with DataPath

Proven Expertise

Benefit from our 40+ years in benefits technology, 20+ years of experience in HSA management, regulatory compliance and financial services

Turnkey Growth Strategy

Launch a financial wellness program tailored for your business and commercial clients, along with HSA options for retail consumers

Complete White-Label Solution

Elevate your brand identity with our comprehensive white-label solution, using our technology and expertise to enhance your presence in the market.

Comprehensive Support

Access expert sales support, employer and consumer call center, employer support services, marketing materials, consumer education, and regulatory compliance guidance

Digital-First Services

Provide intuitive, automated solutions that align with modern consumer financial planning

Stronger Customer Engagement

Deepen relationships with business clients while expanding visibility among retail banking customers