Product Marketing and Campaign Manager

Job description

Required Skills

  • 5+ years of campaign management, product marketing, or event marketing
  • 2+ years project management experience
  • 1+ years field marketing

Preferred Skills

  • B2B experience with long buying cycle
  • Experience with reporting and analytics
  • Experience with Google Adwords and/or Microsoft Ad Network

Specific Job Duties

The Product Marketing and Campaign Manager will be in charge of the following:

  • Creating, executing, and reporting all prospect and client campaigns which include email, direct mail, and digital campaigns
  • Oversee the process of campaign creation and make sure all campaigns are delivered at a high quality and on time
  • Help in creation of yearly marketing plan
  • Research competitive trends and market changes
  • Report on results for all aforementioned campaigns
  • Plan/execute all trade shows and events at trade shows, and work with the sales team to drive ROI at the shows
  • Research and execute sponsorship opportunities
  • Track and analyze full campaign budget and create yearly budget
  • Analyze the overall market and understand the competitive landscape

Job Type

Full-time

Experience

Product Marketing: 5 years (Preferred)

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Retirement plan
  • Paid time off

Schedule:

  • Monday to Friday
  • No weekends
  • Day shift
  • 8 hour shift
  • ng projects
  • Meet deadlines while following a project management schedule
  • Maintain technical knowledge through self-study and participation in continuing education opportunities

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