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DataPath Chief Marketing Officer to Participate on ECFC Panel

ECFC logoDataPath’s Chief Marketing Officer, Bo Armstrong, will participate at the 31st ECFC Annual Symposium in a panel discussion on the use of technology with consumer engagement and consumer directed health care accounts.

The Symposium, taking place August 7-9 in La Jolla, California, is the premier networking and professional development event for employers, plan sponsors, third party administrators and other service providers in the consumer-directed benefits industry. The event offers attendees the opportunity for practical advice, technical education, and Congressional and regulatory updates from industry leaders.

ECFC attendees are invited to hear the panel talk about how the latest technology is being deployed to engage consumers and to encourage them to not only open but to maximize their Health Savings Accounts to meet current and future healthcare expenditures. The session will take place Wednesday, August 8, from 1:45 – 3:00 PM in Aventine Ballroom E.

Bo Armstrong leads all marketing initiatives for DataPath, and has over 20 years of marketing leadership experience. Bo’s responsibilities include branding, client communications, social media, public relations, product marketing, and promotions. He focuses on identifying emerging market trends within the benefits industry, advocating for customers and their needs within DataPath, and communicating the value of the company’s solutions to its clients.  He is also a national conference speaker and author of numerous white papers and articles on the healthcare benefits industry.

About ECFC

ECFC is a nonprofit organization dedicated to the advocacy, education, advancement, and innovation of tax-advantaged benefit programs that facilitate choice for employers and their employees. We believe such programs empower employees to take control of their healthcare dollars and help employers to provide a positive benefits package and workplace environment.

About DataPath

DataPath, Inc. is a leading technology provider for tax-advantaged benefits administration. The company specializes in creating cloud-based solutions for FSA, HRA, HSA, Transit account, and COBRA billing management. DataPath, Inc. is an active member of the Employers Council on Flexible Compensation (ECFC).

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